When Maria, the keynote speaker at a major business leaders' conference, arrived in the middle of the night at the Ritz$-$Carlton, she was exhausted, and her suit was wrinkled from her $10-$hour plane trip. The night clerk found someone to dry clean Maria's suit and have it ready for her morning presentation. She has been a loyal Ritz$-$Carltof customer ever since. In this example, Ritz$-$Carlton demonstrated the macro strategy of

customer excellence.

operational excellence.

product excellence.

promotional excellence.

global excellence.