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When marketers uses this technique they communicate directly with the potential customer with a goal of receiving a direct response. Examples of this promotion technique
When marketers uses this technique they communicate directly with the potential customer with a goal of receiving a direct response. Examples of this promotion technique include media such as direct mail, telemarketing, or TV Shopping Channels such as QVC
Personal Selling
Direct Marketing
Sales Promotion
Public Relations
Advertising
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Strategic Management Awareness And Change
Authors: Frank Martin , John L. Thompson , Jonathan M.Scott
9th Edition
1473767423, 978-1473767423
