When marketers want to promote their products and services through word$-$of$-$mouth marketing programs, they typically begin by $\_\_\_\_\_\_\_\_.$

Select one:

a$.$

developing print and radio advertisements

b$.$

pushing one$-$way commercials at customers

c$.$

identifying and targeting late adopters

d$.$

withdrawing from online social networks

e$.$

generating person$-$to$-$person brand conversations