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When marketing business-to-business products, the key to an effective segmentation, targeting, and positioning approach depends on: 1) Understanding the person making the purchase and usage
When marketing business-to-business products, the key to an effective segmentation, targeting, and positioning approach depends on:
1) Understanding the person making the purchase and usage situation
2)Using the proper multivariate statistical analysis
3)Understanding the connection between geographic location and business type
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