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When Mini Cooper ran an advertising campaign featuring the slogan, Texting and Driving Don't Mix, it was using competitive advertising. advocacy advertising. public service awareness.
When Mini Cooper ran an advertising campaign featuring the slogan, "Texting and Driving Don't Mix," it was using
competitive advertising.
advocacy advertising.
public service awareness.
public relations.
product advertising.
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Contract Strategies For Major Projects
Authors: Edward W. Merrow
1st Edition
1119902096, 978-1119902096
