when Oprah gave away a Pontiac G6 sedans to her TV audience, what is the value of the cars taxable? on Labor Day weekend in 2006, World Furniture Mall in Plano, Illinois, gave away $25,000 of furniture because the Chicago Bears shut out the Green Bay Packers in the team's football season opener at Lambeau field in Green Bay (26-0). was the free furniture in the form of a discount or rebate taxable, or should the furniture company have handed the customer a form 1099-misc?