When Parul shops on the Internet, she tends to visit a site briefly for a quick look, then move on to another site until she finds the product she wants. She rarely spends time perusing the sites and looking at other products. If a company wanted to measure the percentage of times visitors like Parul leave a site almost immediately, it would be interested in the

Multiple Choice

click path.

conversion rate.

hits.

page views.

bounce rate.