Receiver involvement is the fundamental determinant of whether people may be persuaded through the central or peripheral

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Receiver involvement is the fundamental determinant of whether people may be persuaded through the central or peripheral route. Explain.

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:40 AM

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Receiver involvement is the fundamental determinant of whether people may be persuaded through the central or peripheral

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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