people who can afford to purchase an all-electric automobile such as the Tesla, Chevy Bolt, or Nissan
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people who can afford to purchase an all-electric automobile such as the Tesla, Chevy Bolt, or Nissan Leaf, yet who have negative attitudes toward electric vehicles. Using material from the chapter, how would you attempt to change their attitudes if you were the advertising agency responsible for this campaign? Be specific.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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