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When planning channels of distribution, a marketing manager should know that A ) the disadvantage of a corporate channel system is reduced control over distribution
When planning channels of distribution, a marketing manager should know that
A the disadvantage of a corporate channel system is reduced control over
distribution activities.
B vertically integrated systems are seldom used, because of the difficulty of maintaining control.
C a traditional channel with many independents has no one channel member exerting control.
D the disadvantage of an administered system is that it is a very contractual
arrangement.
E No available answers are correct.
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