Question
When planning market research, you will need to ensure that you can communicate the role of the research to various groups of people both internal
When planning market research, you will need to ensure that you can communicate the role of the research to various groups of people both internal and external to the organization? and What are the five steps involved in identifying and defining a market research problem?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
