When posting your Discussion Board #2 - Original Post*, you will need to create a New Thread in the associated discussion board forum. If you don't know how to create a New Thread, please view this instructional video.

The topic for Discussion Board #2 is related to Sustainability also known as Corporate Social Responsibility (CSR). In 1970, Milton Friedman argued that a corporation’s primary goal and responsibility should be to maximize profits for its shareholders. As such, social responsibility should not be of concern to a corporation, Nor should money or other resources be allocated to CSR initiatives.

However, John Elkington who founded a British consultancy called SustainAbility disagreed. He first coined the phrase, triple bottom line (TBL), in 1994. Elkington thought companies should focus on three different bottom lines, the three Ps, which represent a company’s profit, planet, and people accounts. The first, profit, is the traditional measure of a company’s financial profit. The second is the company's planet account, which indicates how environmentally responsible the company has been. The third is the measure of a company's people account, which is a measure of how socially responsible an organization has been with people both inside the organization (employees) and outside the organization (community). Elkington believed the only way a company could account for the full cost of doing business would be to consider all three.

Do a little research to gain a better understanding of Sustainability (CSR). Do you think a company should be concerned with social responsibility initiatives? Consider both the pros and cons. For your Original Post* take the stance that you identify with most strongly. Discuss at least 3 well thought-out reasons why you believe a company should or should not incorporate CSR