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When proposing a communication strategy that fosters change and innovation in an organization: How to do potential analysis by what the sender trying to achieve?

When proposing a communication strategy that fosters change and innovation in an organization: How to do potential analysis by what the sender trying to achieve? What am I trying to achieve? How will my audience react to what I am trying to achieve? Will my message be resisted? What do I know about my audience that will help me tailor my message? Identify a channel to gain feedback

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