When pursuing a cost$-$leadership strategy, a business must remember that

Multiple Choice

buyers will be reluctant to pay for a product unless the quality is superior.

buyers will be reluctant to pay for a product unless the quality is acceptable.

buyers will be reluctant to pay for the product unless it is customized.

product quality is more important in a broad market th$\backslash$bar $($a$)$ n in a narrow one.