Question
When Red Bull founder Dietrich Mateschitz was developing his Red Bull energy drink, it famously failed when tested with consumers. Consumers strongly disliked the taste
When Red Bull founder Dietrich Mateschitz was developing his Red Bull energy drink, it famously failed when tested with consumers. Consumers strongly disliked the taste of the product. Rather than re-formulate Red Bull, Mateschitz moved ahead with the new product, and the brand has enjoyed remarkable success. Why has Red Bull been successful, despite its inferior taste profile?
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Intermediate Accounting IFRS
Authors: Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
4th Edition
1119607515, 978-1119607519
