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When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they
When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying
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big data analytics.
the marketing mix.
category management.
journey mapping.
merchandising techniques.
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Essentials of Management
Authors: Andrew J. DuBrin
9th Edition
538478233, 2900538478235, 978-0538478236
