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When RIM decided to incorporate personal apps into the BlackBerry, developers were required to use the company's lava-based operating system, which had been created in

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When RIM decided to incorporate personal apps into the BlackBerry, developers were required to use the company's lava-based operating system, which had been created in the 19905. In addition, they were required to submit apps for prior approval. Several appsincluding Instagram and Tumblrwent elsewhere. Explain this problem as a problem in bounded rationality. Iudging from what you know about RIM from the case, in what other ways would you say that RIM decision makers were hampered by bounded rationality

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