Question
When Samantha Lundberg opened Sambuck's Coffeehouse in Astoria, Oregon, she knew that Starbucks was one of the largest coffee chains in the nation. Starbucks Corporation
When Samantha Lundberg opened Sambuck's Coffeehouse in Astoria, Oregon, she knew that Starbucks was one of the largest coffee chains in the nation. Starbucks Corporation filed a dilution lawsuit, and a federal court ruled that use of the Sambuck's mark constituted trademark dilution because it created confusion for consumers. Not only was there a "high degree" of similarity between the marks, but also both companies provided coffee-related services through stand-alone retail stores. Therefore, the use of the similar mark (Sambuck's) reduced the value of the famous mark (Starbucks).
Note: Can you please answer this question using IRAC( Issue, Rule of Law, Analysis, and Conclusion) format. Because then it will be easy for me to understand the case a a lot better.
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