• When San Francisco and other cities in California adopted soda taxes, an opinion column in the New York Times observed that: "Often, the taxes don't el less soda." Source: David Leonhardt, "Fight Big Soda," New York Times, October 6, 2016. When the columnist writes that soda taxes don't "pinch the budgets" of low-income families, he means that low-income families spend more on Shouldn't an increase in the price of soda resulting from a tax always increase that amount that families have to spend to buy soda? Briefly explain.