When selling low-involvement goods, like toothpaste or cookies, the communication tools that are important are?: (choose the BEST answer and please provide additional examples for when the wrong choices would be correct, so I can learn)

a. advertising to build a strong brand, and point-of-sale materials.

b. detailed websites with product comparisons and strong reviews.

c. use highly emotional messaging utilizing fear as key motivator. Fear is our strongest emotion.

d. incentives to the trade partners to assure broad distribution.