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When setting a brand's advertising budget by simply establishing the budget as a fixed percentage of past or anticipated sales. Group of answer choices Objectives-and-task
When setting a brand's advertising budget by simply establishing the budget as a fixed percentage of past or anticipated sales. Group of answer choices Objectives-and-task budgeting Competitive Parity budgeting Percentage-of-sales budgeting.
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Advanced Accounting
Authors: Gail Fayerman
1st Canadian Edition
9781118774113, 1118774116, 111803791X, 978-1118037911
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