When she started her business, Roya priced her tutoring services at $70 per hour (and has stuck with that rate for the rest of the year). However, she has since learned that pricing needs to be adjusted for different circumstances. For example, some students meet with her over an online meeting- this is a very easy arrangement for Roya. Others prefer to come to her home office for help- this still works well but is maybe a bit more challenging/annoying for her (though seeing the student in person can make explaining some topics easier). Finally, there are some students who insist on meeting her at a different location such as their homes, at the SQUIT campus, or the public library. These arrangements have proven to be the toughest for Roya, as driving not only costs her time-wise but with vehicle expenses. In the upcoming year, Roya is planning on charging the following rates: Service Rate Half hour of tutoring help- online $40 Half hour of tutoring help- Roya's office $45 Half hour of tutoring help- SQUIT campus $50 Half hour of tutoring help- other location $60 In instances of tutoring meetings on campus, Roya plans to schedule them before or after her work hours- it is a quick walk from the TLC area to the campus library. Also, Roya has considered charging her students a direct hourly rate for driving time, with both parts of the trip billed- to and from the location (perhaps $25 an hour for driving time with one hour as a minimum charge), but she doesn't believe that would be perceived as fair. Instead, she hopes the higher rate will dissuade students from picking the "other location" option. In any case, she figures that she can always turn down students who are too far away-that is a perk of having her own business! Any advice about pricing would be appreciated. Roya is also thinking about strategic marketing. She hasn't really pushed anything but has had great results via word-of-mouth marketing. Students and instructors have referred new clients to her and it has worked well - she tutored for 255.5 hours last year, starting from 31.5 in July and steadily growing to 55 in December. Roya is thinking about putting up flyers around the SQUIT campus and other locations such as the public library. She spoke to Greg, a marketing consultant, and he believes that with a $250 monthly investment in designing and printing eye-catching flyers, Roya can boost the December tutoring hours by 50% on average in 2024. In other words, the average monthly total for the year would be 50% higher than December's total. Without the flyers, the 2024 monthly average will be 30% higher than December's level. Roya is interested in getting feedback about this marketing strategy- she especially wants to know about the ethical implications of this marketing strategy