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When sport marketers examine the drawing radius for events at their venue, distance from the venue is no longer the only key variable. Which of
When sport marketers examine the drawing radius for events at their venue, distance from the venue is no longer the only key variable. Which of these is not a critical factor in determining how far consumers will drive to attend a sporting event? The size of the venue The duration and frequency of the event The emotional commitment of spectators The perception of quality of the event and venue
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