Question
When successfully building loyalty and community, trust seems to be the biggest factor. Is it possible that some consumers are just more prone to be
When successfully building loyalty and community, trust seems to be the biggest factor. Is it possible that some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
