1. When the advertisement budget of Quest amounts to $16, 000 and their marketing campaign resulted in a total of 174, 500 clicks, what was their CPA if one in every 85 clicks ended up in a sale?
2. What would be your budget for the entire your if your marketing campaign had a $335 CPA per quarter (every 3 months) and you ended up charging 80 customer credit cards and dispatched 239 units of product to their home addresses?
3. Every time you grant your prospective customers an access to a proprietary software that helps them with managing their mortgage, it costs your company $27 per lead, in addition to $4350 for a Facebook ad. Last month, 700 people filled out a survey on your website. Whatwas your CPL last month?
4. Jasmine is a very happy customer with your business for 4.5 years, only 75% of a typical customer life with your company. Recently the accounts team has noticed that she spends $27, 000 annually. Please calculate the CLV for Jasmine to discover how valuable she is to your business.
5. Jasmine is amazing! Her annual spending is much different than your average customer. The average customer spends $850 annually. What is the CLV for your average customer? What is the difference in annual spend between Jasmine and your average customer?