1. When the advertisement budget of Quest amounts to $16, 000 and their marketing campaign resulted in a total of 174, 500 clicks, what was their CPA if one in every 85 clicks ended up in a sale?
2. A Canadian online warehouse offers low-cost home dcor goods, selling exclusively through their Shopify website. They have decided to use Facebook and Instagram for their ad campaign. How much would their ROAS be if they spent 65% of their $27, 500 budgets, which resulted in annual sales of $116, 800?
3. A Canadian fashion retailer is selling exclusively through their Shopify website. The have decided to use Instagram and Facebook for their ad campaign. What is the value of their CTR if their campaign was displayed 750, 000 times on people's devices and 23, 500 people clicked on that link in the display?
4. A Chinese online warehouse offers low-cost stationery and office supplies, selling exclusively on their website. The have decided to use TikTok, Instagram and Facebook for their ad campaign. Assuming the online warehouse webpage had 65, 000 impressions, what is the value of their webpage bounce rate if 2, 000 people visited their webpage URL, but only 850 of them stayed and further explored their webpage?
5. Your company's website offers a few e-books and useful tools that you provide to potential prospects. These resources are only available if the visitors fill out a form giving you their email address. Recently your ad/marketing campaign had more than 780, 000 impressions on a certain demographic that you had determined. 3, 750 of the people visited your company's website and navigated through its pages, but 1, 200 left without doing anything. Others filled out the form to download interesting eBooks. What was your Lead to Visitors CR?
6. Your boss allocated a $24, 500 budget to your marketing department for advertisement purposes. Knowing that historically, your website had, on average, a 55% bounce rate, what would be your CPC if 75 people bounced off your website due to a set time-out?
7. What would be your budget for the entire your if your marketing campaign had a $335 CPA per quarter (every 3 months) and you ended up charging 80 customer credit cards and dispatched 239 units of product to their home addresses?
8. Every time you grant your prospective customers an access to a proprietary software that helps them with managing their mortgage, it costs your company $27 per lead, in addition to $4350 for a Facebook ad. Last month, 700 people filled out a survey on your website. What was your CPL last month?
9. You know that an ideal ROAS ratio for most online marketing campaigns is 4:1. You have given the task of generating $100, 000 in sales this fiscal year. How much should you request as a marketing budget to achieve a $3.80 return for each dollar spent in your budget?
10. Jasmine is a very happy customer with your business for 4.5 years, only 75% of a typical customer life with your company. Recently the accounts team has noticed that she spends $27, 000 annually. Please calculate the CLV for Jasmine to discover how valuable she is to your business.
11. Jasmine is amazing! Her annual spending is much different than your average customer. The average customer spends $850 annually. What is the CLV for your average customer? What is the difference in annual spend between Jasmine and your average customer?