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When the Coca-Cola (Coke) Company aired a commercial with people singing America the Beautiful in different languages, there was a great deal of backlash and
When the Coca-Cola (Coke) Company aired a commercial with people singing "America the Beautiful" in different languages, there was a great deal of backlash and a great deal of support from the public. After viewing the commercial video, answer the questions that follow. What might have been Coke's intended goal of airing this commercial
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Business Management
Authors: Lokyie Lomine, Martin Mwenda Muchena, Robert Pierce
1st Edition
1382016832, 978-1382016834
