When the collective impact of the five competitive forces is rated as moderate to weak

an industry is said to be competitively unattractive.

it is the best of all possible worlds for companies with mediocre strategies and second$-$rate implementation.

suppliers and customers are in strong bargaining positions, there are plentiful substitutes, and low barriers allow ease of entry to new rivals.

existing industry members cannot expect to earn good profits and a nice return on investment.