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When the USSR was dissolved in 1991, Pepsi Cola decided to enter the previously unavailable market. Please discuss whether Pepsi Cola would decide to build
When the USSR was dissolved in 1991, Pepsi Cola decided to enter the previously unavailable market. Please discuss whether Pepsi Cola would decide to build a factory in Russia and other countries, or export their product from the factories in Europe instead. Explain your answer in detail.
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Pepsis decision on whether to build a factory in Russia or other former Soviet countries or to export from existing European factories would likely de...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
