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When there are few differences ( low differentiation ) ?between products and you plan on relying on mass media advertising, the KAB model most suitable
When there are few differences low differentiation ?between products and you plan on relying on mass media advertising, the KAB model most suitable response model according to lecture is the ?model.
Affective
Ignorance
Grudging
Rational
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Service Management Operations, Strategy, Information Technology
Authors: James A Fitzsimmons, Mona J Fitzsimmons
6th Edition
0077228499, 9780077228491
