Question
When used in conjunction with mass marketing strategies, electronic-era media like radio, film, and television helped establish which concept? a. fragmentation b. masspersonal communication c.
When used in conjunction with mass marketing strategies, electronic-era media like radio, film, and television helped establish which concept?
| a. | fragmentation | |
| b. | masspersonal communication | |
| c. | the mass nation | |
| d. | the niche nation |
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
9th Edition
0077512375, 9780077512378
