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When using a promotional pricing policy, it is advised to avoid using a discount on a service to try and induce a trial. This is
When using a promotional pricing policy, it is advised to avoid using a discount on a service to try and induce a trial. This is because O once customers spend a significant amount of time enjoying the service at one price, renewing it at a higher price is viewed as a loss O trial periods are too short and customers wouldn't care to try them customers are unwilling to try new services consumers are suspicious of discounts and wouldn't want to be stuck with a service
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