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When using the Blue Ocean Strategy to launch a new product or service, your first steps would include:( Select one or more option) Evaluate competitive
When using the Blue Ocean Strategy to launch a new product or service, your first steps would include:( Select one or more option)
- Evaluate competitive offerings relative using the market leader as a baseline.
- Determine how low your price can go to capture customers through lower pricing.
- Research how potential customers evaluate the features available in the market.
- Discuss with engineers what the technical possibilities are for your new offering.
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