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When using the IMC / ADVERTISING pyramid, which of these activities refers to action? acquainting people with a company, product, service, and brand Requesting additional

When using the IMC

/

ADVERTISING pyramid, which of these activities refers to action?

acquainting people with a company, product, service, and brand

Requesting additional information, sending in a coupon, visiting a store, or actually buying a product

stimulating desire for a product

communicating enough information about a product so that its features are recognized

persuading a certain number of people to actually believe in a product's value

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