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When using the social marketing mix for health education program planning, which of the following should be considered regarding the Price construct? Type of behavior
When using the social marketing mix for health education program planning, which of the following should be considered regarding the Price construct? Type of behavior change (one-time or continuing behavior) Ways to counteract costs and barriers to behavior change Individual or group decision making involved with the behavior Appeal of the message Creativity of the message
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
9th Edition
0077512375, 9780077512378
