When Wayne concocted his cleaning compound some 20 years ago, all that his wife, Corrine, and he were trying to do was to come up with a sweeter, gentler yet tougher, cleaning product. Little did he realize that someday he would be the proud owner of a multimllon-dollar firm debating whether or not to sell stock to the public? having peddled vacuum cleaners products at state fairs and trade shows throughout the Midwest, Wayne and Corrine Goodman realized that there was a dire need for a cleaning and polishing product that was free from harsh chemicals, environmentally friendly, and tough on dirt and grime Wayne spent many hours in his garage at their country home in Chesterton, Indiana, experimenting with various oils, cleansing agents, and extracts until he finally came up with what he proudly calls "The perfect cleaner and polish." It was the pure citrus oil made from the peels of Valencia oranges that did the trick. Not only was the mixture sweet smelling, i was an effective solvent and degreaser that worked wonders on their kitchen cabinets at home Spurred on by their close friends, the Goodmans formed their company, Orange Brite (which they later changed to Orange Brite International) in December 1995, and took their dog-and-pomy show on the road. Initially they sold their products mainly through word-of-mouth advertising at state fairs, and home and garden shows, but later, with the help of their three children, Kelly, Billy, and Joey, they used direct response television, direct mail, and e-commerce channels to help grow the company's revenues at a phenomenal rate. When the Home Shopping Network agreed to let them promote their merchandise about five years ago, major retailers like Wal-Mart 39 and Costco took notice and started stocking Orange Brite products on their shelves Within 20 years, sales had grown to over $500 million and their production facilities were beginning to feel the strain. Their product line had expanded to include air fresheners, soap bars, liquid soaps, spot removers, and a variety of cleaning tools Through all this success, the Goodmans always focused on customer needs and satisfaction always encouraging their customers to provide them with feedback and testimonials. Their When Wayne concocted his cleaning compound some 20 years ago, all that his wife, Corrine, and he were trying to do was to come up with a sweeter, gentler yet tougher, cleaning product. Little did he realize that someday he would be the proud owner of a multimllon-dollar firm debating whether or not to sell stock to the public? having peddled vacuum cleaners products at state fairs and trade shows throughout the Midwest, Wayne and Corrine Goodman realized that there was a dire need for a cleaning and polishing product that was free from harsh chemicals, environmentally friendly, and tough on dirt and grime Wayne spent many hours in his garage at their country home in Chesterton, Indiana, experimenting with various oils, cleansing agents, and extracts until he finally came up with what he proudly calls "The perfect cleaner and polish." It was the pure citrus oil made from the peels of Valencia oranges that did the trick. Not only was the mixture sweet smelling, i was an effective solvent and degreaser that worked wonders on their kitchen cabinets at home Spurred on by their close friends, the Goodmans formed their company, Orange Brite (which they later changed to Orange Brite International) in December 1995, and took their dog-and-pomy show on the road. Initially they sold their products mainly through word-of-mouth advertising at state fairs, and home and garden shows, but later, with the help of their three children, Kelly, Billy, and Joey, they used direct response television, direct mail, and e-commerce channels to help grow the company's revenues at a phenomenal rate. When the Home Shopping Network agreed to let them promote their merchandise about five years ago, major retailers like Wal-Mart 39 and Costco took notice and started stocking Orange Brite products on their shelves Within 20 years, sales had grown to over $500 million and their production facilities were beginning to feel the strain. Their product line had expanded to include air fresheners, soap bars, liquid soaps, spot removers, and a variety of cleaning tools Through all this success, the Goodmans always focused on customer needs and satisfaction always encouraging their customers to provide them with feedback and testimonials. Their