When we want a product or service every customer wants, the value proposition design comes to mind. When it comes to value propositions, push and pull are highly debated. Push indicates that you're starting the design of your value proposition from the technology or innovation you possess, whereas pull means you're beginning with a manifest customer job, pain, or gain.

• Compare and Contrast the push and pull approaches, and provide pros and cons for each. Describe how either might be a good starting point for the Value Proposition Design process. Finally, set forth a conclusion for which one is better (Or when to use each of them)

One reference you can use is the book below.

How to create products and services CUEtDITIEfS want. Get started with... Value