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When wireless service providers offer free or discounted mobile phones for subscriptions to their wireless voice and data service, the perceived value of the service

When wireless service providers offer free or discounted mobile phones for subscriptions to their wireless voice and data service, the perceived value of the service offering increases. In this case, the value driver would be

a $.$ experience $-$ curve effects.

b $.$ learning $-$ curve effects.

c $.$ economies of scale.

d $.$ availability of complements.

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