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When would a company adapt or tailor its global brand? Multiple choice question. only when necessary to better connect the brand to consumers in different

When would a company adapt or tailor its global brand?

Multiple choice question.

only when necessary to better connect the brand to consumers in different markets

never; it would dilute the brand's presence in the marketplace

regularly, to adapt the brand to consumers in different markets

continuously in order to keep the brand fresh in the eyes of the consumer

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