Question
When would you use an event goal instead of a destination goal? (Some events such as a form fill, ad click, or video view do
When would you use an event goal instead of a destination goal? (Some events such as a form fill, ad click, or video view do not bring users to a new page, so an event goal must be used instead of a destination goal.)
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
