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When writing a client brief, which of the following is a poor example of a campaigns objective? Increase unprompted brand awareness among all category buyers,

When writing a client brief, which of the following is a poor example of a campaigns objective?

Increase unprompted brand awareness among all category buyers, from 35% to 40%

Increase the uniqueness and fame scores of the brands logo by 10%

Increase the consumption occasion of something to share with friends and family to the brand by 20%

Increase the brand repurchase among buyers by two-fold

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