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When writing a persuasive problem - solving message, if you know that your audience's initial position is negative, then Multiple Choice focus on benefits and
When writing a persuasive problemsolving message, if you know that your audience's initial position is negative, then
Multiple Choice
focus on benefits and deal with the objections later.
eliminate the objection before persuading the audience.
ignore objections and make a direct request.
point out a logical fallacy in the audience's argument.
avoid naming or repeating the objection.
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