.When you get your hair cut, what's the "core" of what you buy vs. what are the "value-addeds" in the purchase? What's a consultant's core vs. value-addeds? What are the core vs. value-addeds for music?2.Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?3.Some companies have traditionally been known for their excellence in tangiblesfor example, Xerox in copiers, IBM in computerswho now describe themselves as primarily service companies. Do you agree? What does it take for a company to declare itself as a service organization (e.g., a percentage of business, a certain strategy or mission)? What would it take for you to believe such a claim?"