Where a company has recorded an asset called "Goodwill," which ONE of the following reflects the most correct accounting (GAAP) treatment - The gross amount of Goodwill remains a capitalized asset which is never adjusted - it remains at cost. The gross amount of Goodwill is adjusted upward to reflect an increase in the market value of the asset. The gross amount of Goodwill is "tested for impairment" annually, and if value has declined, the asset will be adjusted downward Goodwill amount is amortized over a 180 month period of time for book/financial purposes