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Where on the Y&R BAV Power Grid would a product with high brand recognition but with low differentiation and relevance likely reside? Lower left quadrant/

Where on the Y&R BAV Power Grid would a product with high brand recognition but with low differentiation and relevance likely reside?

Lower left quadrant/ New, unfocused, or unknown brand

Upper left quadrant / Niche or unreached potential brand

Upper right quadrant / Leadership/mass market brand

Lower right quadrant / Commodity or eroded brand

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