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Whereas traditional advertising media offers social media advertising offers Multiple Choice adaptable forms of media; static forms of media flexible campaigning: consistent campaigning customizable communication,
Whereas traditional advertising media offers social media advertising offers Multiple Choice adaptable forms of media; static forms of media flexible campaigning: consistent campaigning customizable communication, generalized communication one-way communication; two-way communication adaptable forms of media; static forms of media flexible campaigning, consistent campaigning customizable communication, generalized communication O one-way communication; two-way communication indirect interaction with customers; direct interaction with customers
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