Which actions represent the physical distribution functions of marketing?

Buying and Selling

Transporting and storing

Standardizing and grading

Financing and risk taking

A company is developing a marketing plan that describes pricing strategies

Which two statements from this plan represent tactical pricing?

Choose 2 answers:

The company leadership will offer coupons on major holidays

The company leadership will consider the competition when settling prices

The company leadership will practice value pricing

The company leadership will extend volume discounts to retailers

An outdoor clothing company's head of marketing is updating the strategic and tactical plans for the company's products

Which Element of the marketing plan is considered strategic?

Shooting new commercials on a beach location

Changing the colors of the flannel shirts

Expanding the product line to include luggage

Offering coupons in fashion magazines

A store manager decides that bicycles are not selling well because customers can only see the box of parts on the sales floor versus seeing an assembled bike.

Which type of utility is the store creating if it decides to display an assembled bike?

Ownership

Time

Place

Form

An online retailer is offering same-day delivery to compete with local brick-and-mortar stores.

Which type of utility is the online dealer providing?

Time

Place

Ownership

Form

A company specializing in internet-related services and products decides to start streaming movies to its customers.

Which of Porter's five forces does this represent for a rival company's movie streaming business?

Threat of new entrants

Threat of substitute products

Bargaining power of buyers

Bargaining power of suppliers

A drought has drastically reduced the number of strawberries being harvested by farmers.

Which of Porter's five forces does this represent for a rival company's movie streaming business?

Threat of new entrants

Threat of substitute products

Bargaining power of buyers

Bargaining power of suppliers

What is a disadvantage of using first-mover strategy?

Competition can benefit from observing the results

Companies are limited in using price as a differentiator

Companies have a reduced impact on the market share

Competitors are already established in the market

A wholesale business-to-business (B2B) e-commerce company that connects manufacturers to business owners as recently added a business-to-consumer (B2C) platform. This new platform sells products at a higher cost as part of its marketing strategy in order to increase the reach of its services.

Which two marketing mix elements are represented in this marketing strategy?

Choose 2 answers

Price

Promotion

Distribution

Product

A computer company sells to customers exclusively through its website.

Which element of the marketing mix supports this company's marketing strategy?

Product

Price

Promotion

Distribution

A large waste management company provides newsprint recycling. Overseas purchasers of this product have become less accepting of foreign objects in the bundles, so the company has to send the recycled material through sorting twice instead of once. The company decides to perform a SWOT analysis to solve the problem.

Which threat is the company experiencing?

Industry innovation shift

Outsourced rework issues

Political maneuvering

Buyer preferences

A global soft drink manufacturer seeks to produce its soft drink in a country with a totalitarian regime. If the soft drink manufacturer wants to sell the product in the country, the regime requires the soft drink manufacturer to produce the products through a joint venture. The manufacturer decides to export the main ingredient to have a local company produce the product.

Which key factor within a SWOT analysis is at risk?

Strength

Opportunity

Threat

Weakness

A rock band has been increasing in popularity by giving away music downloads. The Dan is developing a marketing strategy to explore opportunities for increasing revenue from fans attending its concerts.

Which economic environmental factor well impact this marketing strategy?

The influence opinion leaders have on the fans

The business cycle of the music industry

The green marketing of the record companies

The discretionary income of the target market

A manufacturer based in the United States is one of a few producers of a critical component for farm machinery in the United States, Mexico, and Canada. The company's owners want to open a manufacturing plant in Mexico.

Which law impact this pre-planned marketing strategy?

Sherman Antitrust Act

Federal Trade Commission Act

North American Free Trade Agreement

General Agreement on Tariffs and Trade

A local bakery designs a new mascot. The bakery wishes to use the new mascot to generate a market buzz about the bakery and its products. The bakery wishes to develop an online community to talk about the mascot and its activities.

What should the bakery use to accomplish these objectives?

An online profile for the mascot on a social Network website

A media sharing site to feature pictures of the mascot

A QR code in the mascots picture in promotional materials

An app that leads to an online game involving the mascot

What can be used to strengthen sales by encouraging consumers to save websites?

Bookmarking websites

Social news websites

Microblogging websites

Social networking websites

What can be used to generate and post consumer comments during an event?

Micro blogging websites

Social networking websites

Bookmarking websites

Social news websites