Question
Which attribute of a product will most likely enhance the perception of its reliability? a. A track record of trouble-free performance. b. A very economical
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Which attribute of a product will most likely enhance the perception of its reliability?
a. A track record of trouble-free performance.
b. A very economical price.
c. Cutting-edge features not found in competing products.
d. An extremely stylish look.
0.5 points
QUESTION 2
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When would Dyer et al. suggest an acquisition be implemented instead of an alliance?
a. The market for products jointly developed by the two firms is uncertain.
b. Competitors of the initiating firm are not seeking to acquire the other firm.
c. The resources sought by the initiating firm are primarily physical in nature.
d. The cultures of the two firms are presently incompatible.
0.5 points
QUESTION 3
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What was an important element of Sam Walton's leadership style?
a. Letting store managers negotiate input prices with suppliers.
b. Avoiding store visits to focus on administration at the headquarters.
c. Recruiting only external talent for store manager positions.
d. Always keeping an eye on competitors' activities.
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