Question
Which brand development strategy does Bose (audio company) use? Is it line extension , brand extension , multibrands, new brands or a combination of any
Which brand development strategy does Bose (audio company) use? Is it line extension, brand extension, multibrands, new brands or a combination of any of these 4 brand development strategies? Explain.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
