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Which communication theory states that one of the ways the mass media affect large numbers of people is when people who receive a message through

Which communication theory states that one of the ways the mass media affect large numbers of people is when people who receive a message through the media then share that message with others?

innovation
agenda setting
uses and gratification
diffusion of information

Which of the following is NOT an element of the strategic sport communication model (SSCM)?

sport communication process
sport mass media
sport legal issues
personal and organizational communication in sport

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